Nowadays, traditional advertising is digital advertising through blogs, web articles, and social media. As for print advertising? Has it become obsolete? No. Print advertising is now a classic, the “non-traditional” advertising, one that will make your business more unique than the rest who have gone digital.
Digital advertising has been proven to be a more convenient option and at times, even the cheaper option. But is it always the most effective strategy with everyone going digital? But how about for a company that solely exists online? This is where print advertising can be priceless. This makes an online company visible and tangible in the outside world – from the company employee’s calling cards, letterheads, envelopes, posters, and even billboards. This places your company firmly in the spotlight, and it makes your clients remember it more than compared to seeing a pop-up ad or a banner on the internet. Here are some of the other reasons why print advertising is very much alive today and very effective as a business strategy.
Print makes the business more “legit”
Having a company website and a company email is great and gives the impression that you truly mean business. That digital presence can be complemented with print advertising materials that are easier to keep and remember, mostly on the fridge or the corkboard. Some print ad materials are leaflets with coupons, banners with dates for 50% off sales, and of course, business cards to give away so people will know your phone number, email address, and of course, website.
Print means zooming into what’s truly important
Print means a finite space and therefore, a limited number of images and words to display which means keeping only what’s important while discarding the rest. Unlike some digital advertising methods, customers won’t be flooded by ads that will most often annoy them and make them ignore it altogether which can be an awful waste of money for the part of the company. With the right ad and the right audience, good business is sure to come.
Print reaches out to a variety of people
While some people may turn on their computer first thing in the morning while having their cup of hot coffee, there are also people who prefer reading their morning papers. People who want to take a break from the digital world will most often resort to reading a newspaper, magazines, or a book. There is always that time to take a break from being online and just doing something else entirely that is not being in front of a computer. This can be true for young and old alike. There are also people who veer away from the digital world entirely and still prefer sending and receiving mails by post; these are the people who will still be looking forward to printing ads to know what the latest things are in fashion, sports, and maybe even construction equipment.
Print makes your business more personal
If you are a business owner, and you decide to go for print advertising, you may constantly be challenged to come up with ways that will make people want to take your leaflet and know more about your product and company. That’s not a bad thing because this means you will always be looking for ways to be more interesting to your customers and to come up with the best services and products. This means you will want to be on the lookout on what your clients need and want, giving your business a personal touch and constant communication with your clientele.
A good combination of great products and services, catchy advertising, a company that gives value to its customers, and one that listens to comments and suggestions will make the business a successful and meaningful one.
Earl Jonathan Tech is the author. He is the founder of PrintMeister, a new online company that offers printing services in Sydney, Melbourne or anywhere in Australia. His work is primarily focused on printing, but he spends some time to write.
If your business doesn’t maintain its own website, then you’re losing out on the chance to introduce your product or service to an entire market of buyers that exist on the Internet. These days, most modern buyers begin their search for products and services online. From the information they learn, Internet users form impressions and opinions about the products and services being sold and the companies selling them. Without a website to show off the things you sell, you’re practically giving business away. ClearDesigns.ie offers professional website design services in Dublin, Ireland and has the knowledge and experience necessary to help your business get online, stay online, and compete online.
There are many moving parts to a professionally designed website and they all have to work together in order to provide the Internet user with the best browsing experience possible. While you may not think about it, the design of your website can have a huge impact on the ability of your business to close deals and make sales online. Websites that are too busy, cluttered, or take too long to load can make people want to leave your website before they’ve even learned anything about what you have to offer.
ClearDesigns.ie professional website design services in Dublin was established in 2010 by Keith Wealleans who himself has almost two decades of digital design experience. We understand what clients want in a website, what Internet users expect in a website, and how to bring those two together to create an amazing piece of digital real estate for you and your business.
Whether revamping an existing website or starting from scratch, ClearDesigns.ie professional website design services in Dublin will evaluate the strength of your current online presence and help you come up with a design that captures your expertise and your business’ character. Our responsive website design will allow your website to be viewed on just about any Internet enabled device including laptops, tablets, and smartphones. We also offer integration of back-office software with your website to help you effectively and efficiently manage accounts, orders, auditing software, and more.
With a website by ClearDesigns.ie website design services in Dublin, not only can your business have its own presence on the Internet, but your website can sell your product or service 24/7 – a true salesman that never sleeps. We can design a website for your business that maximizes potential conversion rates with things like space for a blog, links to social media accounts, lead capture and contact forms, professionally branded email addresses, and more. No matter the goal of your website – to sell products, find clients, or to raise an audience – ClearDesigns.ie professional website design services in Dublin can design a website that’s just for you and unique to your business.
For more information on the website design services in Dublin offered by ClearDesigns.ie, get in touch with our expert website designers today and let us know what kind of website you’re looking for.
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1. What market “specifically” is this website targeted to?
• Business to Business
• Business to Consumer
• A Subscription Web Site for Members
2. Who “specifically” is this website for? Be very specific; your websites effectiveness depends on your answers.
• Male or Female?
• Young or Old?
• Income Level?
• Education Level?
• Create a “Buyer Persona” this is KEY.
3. What is the purpose of your web site?
• eCommerce Online Store
• Selling a Service
• Marketing your Business
• Data Collection
• Lead Generation
• Just for Fun
4. How will people find your site?
• Print Marketing?
• Social Media?
• Search Engines?
• SEO or SEM?
• E-mail Marketing?
• Other Ideas?
5. What are you going to do to make visitors linger at your site?
• Relevant Compelling Content
• Answer Questions
• Free Offers
• Organized Site Layout
• Update Content Frequently
6. What do you want visitors to do once they are at your site? What action do you want to inspire?
• Submit Info
• Become a Member
• Purchase Something
• Tell a Friend
7. How are you going to get people to come back to your site?
• Social Marketing
• Timely Offers
• Direct Mail
• Change Content Often
• Email Marketing
8. How are you going to monitor the results of your web site?
• Web Site Analytics
• Google Analytics
• Keyword Analytics
• Visitor Tracking Tools
9. What are the things needed to get a great web site up and running?
• Written Description of Target Personas
• Site Layout Plan
• Content Written Specifically For Target Personas
• Quality Images that Relate to Content and Target Personas
• Purchase Domain Name
• Purchase Website Hosting
• A Content Management System (CMS) like Joomla (our favorite), WordPress, or Drupal
10. What content do I need to build the site?
• Content Written for Target Personas
• A Writer (If you can’t or won’t write, get a professional writer who can write for web.)
11. How do I attract more traffic to my site?
• Print Marketing
• Social Media
• Search Engines
• SEO or SEM
• Email Marketing
• Backlinks from Other Sites
12. How will I know that my site is successful?
• When it Generates interest
• Leads and Revenue
Every day it seems we are being bombarded by leaflets and brochures, from those popped into our letterbox, wrapped inside our local paper, or just handed to us in the street. If you are thinking of having a leaflet printed out, how do you try and make yours stand out above all the rest.
Whatever reason you are using a leaflet for – to sell an item or service, or to promote an upcoming event you need to catch people’s attention. Many people live and lead busy lives and don’t have time to read everything they receive or are handed. From the moment they take that first glance of your leaflet it has to make them want to read more.
Sometimes many people consider designing an eye catching leaflet to be a very daunting experience, but, it doesn’t have to be. We can offer a lot of help and advice along the way never feel awkward about asking for our help or suggestions.
Who is it for?
The first thing you need to do is sit down with pen and paper and consider a few points. Who is your target audience? Is it a school, the general public, a work place? Is it your own business that you want to promote?
Then you need to consider who your target is? Perhaps you are promoting to people in the construction industry, go for strong solid colours, keeping it neat and clean, sharp and to the point. If you’re aiming towards a business such as a florist, go for colours and a flowing font, keep it dainty. Perhaps your aim is towards promoting a night club singer, considers using a more contemporary font and colour scheme, if your singer has a set style – soul, jazz, rock and roll, consider a font that fits their style of music or era.
Think about any artwork you need to go on the leaflet, do you have photos or logos that will need to be added? In this modern social media world, if you have a Facebook, G+, or LinkedIn account, you may want to add that to your leaflet, to give people a chance to find out more about the event, show, or business. Another very popular idea is to have a QR code printed on your leaflet – those with a Smartphone will be able to find out more with just a click of their phone.
Make sure you have all your contact details listed – from venue address to business address, if there is a phone number, website details, email contact, time of the event, business operating hours etc. Sometimes it can be very easy to overlook something as *simple* as a phone number.
You can also consider using the reverse side of the leaflet, you could have a map printed on the other side, maybe there is a competition or give away that you can advertise, maybe even a discount voucher?
Visit our leaflets & flyers page to see the range of sizes and options? If you are including artwork, consider what paper your artwork will look better on. If you are in any doubt drop us a email and we can offer help and suggestions.
You will also need to consider the costs involved, printing services become cheaper and better value in bulk.
Remember to check and re-check! Proof read all your artwork and the design of the leaflet carefully! Take time and re-read a few times if you need too. Even if you are using our design service for the artwork for your leaflet, be sure to double check. You can always ask a friend or colleague to check too. If something is wrong, or has been forgotten or left off your leaflet it can be a very costly mistake.
We would all be guilty of making judgments based on first impressions from time to time.
You’d probably pass up an interview with a job candidate, for example, if the CV was written on a stained napkin. In fact, chances are no matter how qualified or sincere the applicant may be, you’ll probably choose to interview applicants with professional looking CV’s instead. The jobseeker may also wonder why he or she has trouble finding a job when they interview well, have plenty of experience and all the required skills.
The same principles apply to the first impression your business gives to potential customers, suppliers and business partners. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially. Just as a business owner would pass on the napkin applicant, so will customers move on and do business with someone else if they don’t trust you initially, no matter how qualified you actually are.
But having a good logo is about more than just making a good first impression. It can have a lasting impact on your company.
Business cards are used to introduce a business or a skilled person. It is an effective way of letting others keep information about you without seeing you. Business cards remind others what you offer and what services you can do for them even if you do not use your marketing skills in speaking with them. They might not need you for now but tomorrow they would. All types of business use these cards for it is a great help in extending one’s market. These days, even individuals use cards to give away their contact information. It has gone a long way already and is becoming more in demand especially with the variety of designs that graphic artists have creatively conceptualized. But there are things you need to consider in making business cards in order for it to serve its purpose.
Here are 10 tips for designing business cards.
1.Know your goal.
Before making you card, try to determine your goal. Do you merely want to introduce yourself and your business? Or do you want to stand out from your business market? If you are able to determine your goals, then it would be easier for you to know what to put in your business card. It will also serve as a guide on how you’ll card will look.
2.Include all important information.
Sometimes, maybe due to too much excitement, other people fail to include some necessary information in their business cards. Make sure that your name, your contact information (cell phone number, fax number, telephone number and email address), your office address, your company name and your company logo is there. These are the things clients would like to know.
3.Define your business.
Company name is not enough. Tell them what you do and what services you offer them. Describe your business well. You won’t have to make it long. Even a short sentence or phrase will do. The important thing is the person who got your card will not be confused as to what type of business you have.
4.Make it extraordinary.
Make the look worth remembering. People would love to see a unique business card and would consider them work keeping. There are lots of designs for business cards and it is up to you to make it catchy and interesting. For sure if you’ll do this, your clients won’t forget you.
5.Place a picture.
Handing them a card with merely your name and contact number is similar to giving them a piece of paper with your mere handwriting on these details. So, why not include a picture? You can place your picture if you want to. This could help clients remember your face. Or you may use a different picture that depicts your type of business. Others use typography which is also good. Type can actually create various pictures when used artistically.
6.Compare your card’s design.
Before your final printing, try to look at other’s business cards. There might be some changes that you would like to do. But if you think your card has stand out from the rest already and you are happy with the design, then that is the time that you can go on with the printing.
7.Your design shows an image.
Your card is a representation of YOU. Make sure the image your card is giving will also give a good impact to you and to your business. Check this site How to Design the Perfect Business Card which discusses the different types of cards and elements that you may use in your designs.
8.Use good paper quality.
Look for the type of material you want for your card. Your card concept must match the type of paper you are using. Just make sure that whatever type of paper you want -may it be glossy, matte, torn edges, perforated edges or textured – everything should be printed well on it and it looks totally presentable.
9.Use the right size.
There are business card sizes that could fit into card holders which can be bought from the market. Wallets have pockets that are for business cards. This means that we have to use the right size that could fit into these holders so that your clients can keep them. If your card won’t fit into their cases, then they might misplace it and eventually, lost it.
10.Make it accessible.
You may want to extend marketing your business worldwide or to some other places. You can effectively do that by making a business card using the language of the place you are targeting. This will impress your clients and will also give a big benefit for you.Most of us are aware of the importance of business cards which is the reason why we always want to have the best card. We hope that the tips we have given you in this article will help you. There are lots of inspiring designs in the web and there are also do-it-yourself sites that give you ready-made templates for your cards. Why not start exploring now? Make your own business card and be guided by the tips we have shared to you.
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To be successful, a company’s brand identity needs to be made up of the same elements consistently present across the many visual and virtual properties that it owns. Design plays a huge part to adapt the brand features to each channel or format in order to achieve the business’ goals they have to fulfill. From the website, to social and digital platforms, without forgetting newsletters, brochures or even the office décor: all have branding objectives to reach.
This is why businesses, especially small, medium and new businesses, can’t underestimate the power of building and developing a brand. The company’s brand speaks volumes about what the business is trying to achieve, not only to the general public but to other businesses as well.
Branding is all about giving your business an identity, or we could go a step further: a personality. The slogans, mission statements, website and logo become the face of the business. The best question to ask in order to start building your identity is “What do we want to be known for?” and come up with some character traits that will describe the brand, or the people who work for the company.
It’s easier for customers to relate to a company when they’re relating to a brand that they trust. This is where you can build loyalty with your customers with the ultimate going being that they wouldn’t feel comfortable substituting your company’s products with anyone else’s.
The key to be successful with today’s savvy customers is by being professional. People are now aware of their consumer rights and expect a lot more in terms of service, delivery, communications, etc. Professionalism needs to feature highly on all the company’s communication channels.
From in depth customer or delivery information to clients’ testimonials, businesses have to really understand what can make their brand appear more professional in order to gain their audience’s trust.
Your brand isn’t just an image or a slogan; it also represents your values. Your values are what your customers’ trust. Certain customers only buy products for a specific company because the brand is something that they know and can trust. The power of branding plays a huge role in, not only making your company visible, but turning it into a brand that people rely on.
This is beneficial in the short term as well as the long term because as more consumers and companies trust your brand, the more business you will get, the more revenue you’ll generate and at the end of the day, the more profit will be in your hands.
Quality & Value
Provided that your company offers products and services that are good quality, your brand can become synonymous with high quality if it is positioned correctly. It’s a simple matter of association, which can go a long way in building your reputation as one of the top companies in the industry.