12 key questions to make your new website a success

13/04/2015

1. What market “specifically” is this website targeted to?

•    Business to Business
•    Business to Consumer
•    A Subscription Web Site for Members

2. Who “specifically” is this website for? Be very specific; your websites effectiveness depends on your answers.
•    Male or Female?
•    Young or Old?
•    Income Level?
•    Education Level?
•    Create a “Buyer Persona” this is KEY.

3. What is the purpose of your web site?
•    Informational
•    eCommerce Online Store
•    Selling a Service
•    Marketing your Business
•    Data Collection
•    Lead Generation
•    Just for Fun
•    Topical
•    Educational

4. How will people find your site?
•    Print Marketing?
•    Social Media?
•    Networking?
•    Search Engines?
•    SEO or SEM?
•    Keywords?
•    E-mail Marketing?
•    Blogging?
•    Other Ideas?

5. What are you going to do to make visitors linger at your site?
•    Relevant Compelling Content
•    Answer Questions
•    Educate
•    Free Offers
•    Videos
•    Blogs
•    Organized Site Layout
•    Update Content Frequently

6. What do you want visitors to do once they are at your site? What action do you want to inspire?
•    Learn
•    Order
•    Try
•    Watch
•    Submit Info
•    Search
•    Contact
•    Become a Member
•    Purchase Something
•    Tell a Friend
•    Share

7. How are you going to get people to come back to your site?
•    eNewsletter
•    Social Marketing
•    Timely Offers
•    Direct Mail
•    Blog
•    Videos
•    Change Content Often
•    Email Marketing

8. How are you going to monitor the results of your web site?
•    Web Site Analytics
•    Google Analytics
•    Keyword Analytics
•    Visitor Tracking Tools
•    Hubspot

9. What are the things needed to get a great web site up and running?
•    Written Description of Target Personas
•    Site Layout Plan
•    Content Written Specifically For Target Personas
•    Quality Images that Relate to Content and Target Personas
•    Purchase Domain Name
•    Purchase Website Hosting
•    A Content Management System (CMS) like Joomla (our favorite), WordPress, or Drupal

10. What content do I need to build the site?
•    Content Written for Target Personas
•    A Writer (If you can’t or won’t write, get a professional writer who can write for web.)
•    Images
•    Products

11. How do I attract more traffic to my site?
•    Print Marketing
•    Social Media
•    Networking
•    Search Engines
•    Likes
•    Sharing
•    SEO or SEM
•    Keywords
•    Email Marketing
•    Blogging
•    eNewsletters
•    Backlinks from Other Sites

12. How will I know that my site is successful?
•    When it Generates interest
•    Awareness
•    Leads and Revenue

What our clients say

    5 star review  Good customer care

    thumb LIJO ALEX
    1/03/2019

    5 star review  Clear Designs have been an absolute pleasure to worth with. They are approachable, friendly, prompt and professional at all times. Furthermore they have been really responsive to the needs of our organisation and were quick to design and scope out alternative options and design solutions for us. We cannot recommend them enough!

    thumb Veterinary Council of Ireland
    10/03/2019

    5 star review  Keith designed a flyer for my company. He was quick, understood what we were looking for and executed it all very well. Good price too. Would use / will use again.

    thumb barry doyle
    1/03/2019

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