12 key questions to make your new website a success

13/04/2015

1. What market “specifically” is this website targeted to?

•    Business to Business
•    Business to Consumer
•    A Subscription Web Site for Members

2. Who “specifically” is this website for? Be very specific; your websites effectiveness depends on your answers.
•    Male or Female?
•    Young or Old?
•    Income Level?
•    Education Level?
•    Create a “Buyer Persona” this is KEY.

3. What is the purpose of your web site?
•    Informational
•    eCommerce Online Store
•    Selling a Service
•    Marketing your Business
•    Data Collection
•    Lead Generation
•    Just for Fun
•    Topical
•    Educational

4. How will people find your site?
•    Print Marketing?
•    Social Media?
•    Networking?
•    Search Engines?
•    SEO or SEM?
•    Keywords?
•    E-mail Marketing?
•    Blogging?
•    Other Ideas?

5. What are you going to do to make visitors linger at your site?
•    Relevant Compelling Content
•    Answer Questions
•    Educate
•    Free Offers
•    Videos
•    Blogs
•    Organized Site Layout
•    Update Content Frequently

6. What do you want visitors to do once they are at your site? What action do you want to inspire?
•    Learn
•    Order
•    Try
•    Watch
•    Submit Info
•    Search
•    Contact
•    Become a Member
•    Purchase Something
•    Tell a Friend
•    Share

7. How are you going to get people to come back to your site?
•    eNewsletter
•    Social Marketing
•    Timely Offers
•    Direct Mail
•    Blog
•    Videos
•    Change Content Often
•    Email Marketing

8. How are you going to monitor the results of your web site?
•    Web Site Analytics
•    Google Analytics
•    Keyword Analytics
•    Visitor Tracking Tools
•    Hubspot

9. What are the things needed to get a great web site up and running?
•    Written Description of Target Personas
•    Site Layout Plan
•    Content Written Specifically For Target Personas
•    Quality Images that Relate to Content and Target Personas
•    Purchase Domain Name
•    Purchase Website Hosting
•    A Content Management System (CMS) like Joomla (our favorite), WordPress, or Drupal

10. What content do I need to build the site?
•    Content Written for Target Personas
•    A Writer (If you can’t or won’t write, get a professional writer who can write for web.)
•    Images
•    Products

11. How do I attract more traffic to my site?
•    Print Marketing
•    Social Media
•    Networking
•    Search Engines
•    Likes
•    Sharing
•    SEO or SEM
•    Keywords
•    Email Marketing
•    Blogging
•    eNewsletters
•    Backlinks from Other Sites

12. How will I know that my site is successful?
•    When it Generates interest
•    Awareness
•    Leads and Revenue

What our clients say

    5 star review  Aspera Solutions has been a customer of Clear Designs for the past year. The whole experience has been 5 star each step of the way. We have embarked on a re-branding, new website design and new collateral where Clear Designs and in particular Keith have demonstrated at all times care to our brand, striving to push the limits to provide us with a unique design for the Aspera brand and messaging. Clear Designs have delivered on their promises and we would have no issue recommending them to any business.

    thumb Pamela Pounch
    1/03/2018

    5 star review  I have found Keith and his team in Clear Designs to be both very professional and very good at what they do. I have worked directly with Keith on many occasions, most recently on the design of our new company website and sales collateral. I would happily recommend Clear Designs for any design work you may have.

    thumb Ripplecom
    1/03/2018

    5 star review  Based on a recent order, I found Clear Designs to be a very professional and efficient company to do business with. Their attention to detail, communication and follow up was top class and I would highly recommend both Keith and Clear Designs.

    thumb Tomas Broderick
    4/03/2019

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