12 key questions to make your new website a success

13/04/2015

1. What market “specifically” is this website targeted to?

•    Business to Business
•    Business to Consumer
•    A Subscription Web Site for Members

2. Who “specifically” is this website for? Be very specific; your websites effectiveness depends on your answers.
•    Male or Female?
•    Young or Old?
•    Income Level?
•    Education Level?
•    Create a “Buyer Persona” this is KEY.

3. What is the purpose of your web site?
•    Informational
•    eCommerce Online Store
•    Selling a Service
•    Marketing your Business
•    Data Collection
•    Lead Generation
•    Just for Fun
•    Topical
•    Educational

4. How will people find your site?
•    Print Marketing?
•    Social Media?
•    Networking?
•    Search Engines?
•    SEO or SEM?
•    Keywords?
•    E-mail Marketing?
•    Blogging?
•    Other Ideas?

5. What are you going to do to make visitors linger at your site?
•    Relevant Compelling Content
•    Answer Questions
•    Educate
•    Free Offers
•    Videos
•    Blogs
•    Organized Site Layout
•    Update Content Frequently

6. What do you want visitors to do once they are at your site? What action do you want to inspire?
•    Learn
•    Order
•    Try
•    Watch
•    Submit Info
•    Search
•    Contact
•    Become a Member
•    Purchase Something
•    Tell a Friend
•    Share

7. How are you going to get people to come back to your site?
•    eNewsletter
•    Social Marketing
•    Timely Offers
•    Direct Mail
•    Blog
•    Videos
•    Change Content Often
•    Email Marketing

8. How are you going to monitor the results of your web site?
•    Web Site Analytics
•    Google Analytics
•    Keyword Analytics
•    Visitor Tracking Tools
•    Hubspot

9. What are the things needed to get a great web site up and running?
•    Written Description of Target Personas
•    Site Layout Plan
•    Content Written Specifically For Target Personas
•    Quality Images that Relate to Content and Target Personas
•    Purchase Domain Name
•    Purchase Website Hosting
•    A Content Management System (CMS) like Joomla (our favorite), WordPress, or Drupal

10. What content do I need to build the site?
•    Content Written for Target Personas
•    A Writer (If you can’t or won’t write, get a professional writer who can write for web.)
•    Images
•    Products

11. How do I attract more traffic to my site?
•    Print Marketing
•    Social Media
•    Networking
•    Search Engines
•    Likes
•    Sharing
•    SEO or SEM
•    Keywords
•    Email Marketing
•    Blogging
•    eNewsletters
•    Backlinks from Other Sites

12. How will I know that my site is successful?
•    When it Generates interest
•    Awareness
•    Leads and Revenue

What our clients say

Ali Mehmet Avatar
Ali Mehmet
09/09/2020 - Google

A company that has provided me with a extensive and excellent service over the last 6 years.

A Google User Avatar
A Google User
27/02/2019 - Google

I can't recommend Clear Designs enough. They were so gracious with us throughout the whole process from design to final delivery. They showed the utmost professionalism and care with us. The final product looks amazing, it really stands out at events.

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