The importance of a great logo and first impressions

09/07/2014

We would all be guilty of making judgments based on first impressions from time to time.

You’d probably pass up an interview with a job candidate, for example, if the CV was written on a stained napkin. In fact, chances are no matter how qualified or sincere the applicant may be, you’ll probably choose to interview applicants with professional looking CV's instead. The jobseeker may also wonder why he or she has trouble finding a job when they interview well, have plenty of experience and all the required skills.

The same principles apply to the first impression your business gives to potential customers, suppliers and business partners. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially. Just as a business owner would pass on the napkin applicant, so will customers move on and do business with someone else if they don’t trust you initially, no matter how qualified you actually are.

But having a good logo is about more than just making a good first impression. It can have a lasting impact on your company.

What our clients say

Pamela Pounch Avatar
Pamela Pounch
03/01/2018 - Google

Aspera Solutions has been a customer of Clear Designs for the past year. The whole experience has been 5 star each step of the way. We have embarked on a re-branding, new website design and new collateral where Clear Designs and in particular Keith have demonstrated at all times care to our brand, striving to push the limits to provide us with a unique design for the Aspera brand and messaging. Clear Designs have delivered on their promises and we would have no issue recommending them to any business.

Veterinary Council of Ireland Avatar
Veterinary Council of Ireland
03/10/2019 - Google

Clear Designs have been an absolute pleasure to worth with. They are approachable, friendly, prompt and professional at all times. Furthermore they have been really responsive to the needs of our organisation and were quick to design and scope out alternative options and design solutions for us. We cannot recommend them enough!

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