The importance of a great logo and first impressions

09/07/2014

We would all be guilty of making judgments based on first impressions from time to time.

You’d probably pass up an interview with a job candidate, for example, if the CV was written on a stained napkin. In fact, chances are no matter how qualified or sincere the applicant may be, you’ll probably choose to interview applicants with professional looking CV's instead. The jobseeker may also wonder why he or she has trouble finding a job when they interview well, have plenty of experience and all the required skills.

The same principles apply to the first impression your business gives to potential customers, suppliers and business partners. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially. Just as a business owner would pass on the napkin applicant, so will customers move on and do business with someone else if they don’t trust you initially, no matter how qualified you actually are.

But having a good logo is about more than just making a good first impression. It can have a lasting impact on your company.

What our clients say

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Brian Cusack
03/03/2019 - Google

Excellent service. Really improved my google ranking after as little as a month. Great communication from Keith and really easy to get on with. Could not recommend Clear Designs more especially for SEO.

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Ollie Power
03/01/2018 - Google

Exceptional customer service, responded to our needs in a timely fashion, top quality design and decent price, too. Keith and his team were very thorough and sympathetic all through the design process. Would recommend without hesitation.

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