The importance of a great logo and first impressions

09/07/2014

We would all be guilty of making judgments based on first impressions from time to time.

You’d probably pass up an interview with a job candidate, for example, if the CV was written on a stained napkin. In fact, chances are no matter how qualified or sincere the applicant may be, you’ll probably choose to interview applicants with professional looking CV's instead. The jobseeker may also wonder why he or she has trouble finding a job when they interview well, have plenty of experience and all the required skills.

The same principles apply to the first impression your business gives to potential customers, suppliers and business partners. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially. Just as a business owner would pass on the napkin applicant, so will customers move on and do business with someone else if they don’t trust you initially, no matter how qualified you actually are.

But having a good logo is about more than just making a good first impression. It can have a lasting impact on your company.

What our clients say

I would highly recommend Clear Designs. Fast, efficient and so friendly to deal with. Keith was an absolute pleasure to work with.

Daniel Fleming Avatar Daniel Fleming
03/03/2019

Based on a recent order, I found Clear Designs to be a very professional and efficient company to do business with. Their attention to detail, communication and follow up was top class and I would highly recommend both Keith and Clear Designs.

Tomas Broderick Avatar Tomas Broderick
03/04/2019

I can't recommend Clear Designs enough. They were so gracious with us throughout the whole process from design to final delivery. They showed the utmost professionalism and care with us. The final product looks amazing, it really stands out at events.

A Google User Avatar A Google
27/02/2019

have a project you need our expertise on?

Work with us
closehomephonebarsenvelope linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram