1. What market “specifically” is this website targeted to?
• Business to Business
• Business to Consumer
• A Subscription Web Site for Members
2. Who “specifically” is this website for? Be very specific; your websites effectiveness depends on your answers.
• Male or Female?
• Young or Old?
• Income Level?
• Education Level?
• Create a “Buyer Persona” this is KEY.
3. What is the purpose of your web site?
• Informational
• eCommerce Online Store
• Selling a Service
• Marketing your Business
• Data Collection
• Lead Generation
• Just for Fun
• Topical
• Educational
4. How will people find your site?
• Print Marketing?
• Social Media?
• Networking?
• Search Engines?
• SEO or SEM?
• Keywords?
• E-mail Marketing?
• Blogging?
• Other Ideas?
5. What are you going to do to make visitors linger at your site?
• Relevant Compelling Content
• Answer Questions
• Educate
• Free Offers
• Videos
• Blogs
• Organized Site Layout
• Update Content Frequently
6. What do you want visitors to do once they are at your site? What action do you want to inspire?
• Learn
• Order
• Try
• Watch
• Submit Info
• Search
• Contact
• Become a Member
• Purchase Something
• Tell a Friend
• Share
7. How are you going to get people to come back to your site?
• eNewsletter
• Social Marketing
• Timely Offers
• Direct Mail
• Blog
• Videos
• Change Content Often
• Email Marketing
8. How are you going to monitor the results of your web site?
• Web Site Analytics
• Google Analytics
• Keyword Analytics
• Visitor Tracking Tools
• Hubspot
9. What are the things needed to get a great web site up and running?
• Written Description of Target Personas
• Site Layout Plan
• Content Written Specifically For Target Personas
• Quality Images that Relate to Content and Target Personas
• Purchase Domain Name
• Purchase Website Hosting
• A Content Management System (CMS) like Joomla (our favorite), WordPress, or Drupal
10. What content do I need to build the site?
• Content Written for Target Personas
• A Writer (If you can’t or won’t write, get a professional writer who can write for web.)
• Images
• Products
11. How do I attract more traffic to my site?
• Print Marketing
• Social Media
• Networking
• Search Engines
• Likes
• Sharing
• SEO or SEM
• Keywords
• Email Marketing
• Blogging
• eNewsletters
• Backlinks from Other Sites
12. How will I know that my site is successful?
• When it Generates interest
• Awareness
• Leads and Revenue
