What makes good graphic design?

18/07/2011

Is it a combination of the right colors?
Perhaps the use of white space?
Could it be a particular style of art?

In reality, it can be any of these factors, none of these factors, or even a variety of other factors. Graphic design, unlike art, generally should not be a subjective thing. Graphic design has a business purpose and that being the case, means that it should accomplish a particular goal. That may mean driving sales, promoting a political agenda, educating, or whatever applies to your business model.

Experienced graphic design companies like Clear Designs know how to craft your marketing materials to do just that. We know when it’s a good idea to use a lot of copy to explain a complex message and when it’s a good idea to use just a little bit of copy to get your message across quickly. We know when to use a rich, textured design and when to use a clean modern design to stir up the emotions of your target market and incite them to take action. We also know when to use a subtle color pallet, when to use a vibrant, eye-popping color pallet, and when to use a combination of the two. We know what images are going to work best with your designs to convey the image that you are looking for. More importantly, we know the reasons behind the decisions we make. Unlike other businesses graphic design still very much depends on human emotion and experience to deliver results.

What our clients say

Excellent service. Really improved my google ranking after as little as a month. Great communication from Keith and really easy to get on with. Could not recommend Clear Designs more especially for SEO.

A Google User Avatar A Google
28/02/2019

Exceptional customer service, responded to our needs in a timely fashion, top quality design and decent price, too. Keith and his team were very thorough and sympathetic all through the design process. Would recommend without hesitation.

Ollie Power Avatar Ollie Power
03/01/2018

Clear Designs have been an absolute pleasure to worth with. They are approachable, friendly, prompt and professional at all times. Furthermore they have been really responsive to the needs of our organisation and were quick to design and scope out alternative options and design solutions for us. We cannot recommend them enough!

Veterinary Council of Ireland Avatar Veterinary Council
03/10/2019

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