In reality, it can be any of these factors, none of these factors, or even a variety of other factors. Graphic design, unlike art, generally should not be a subjective thing. Graphic design has a business purpose and that being the case, means that it should accomplish a particular goal. That may mean driving sales, promoting a political agenda, educating, or whatever applies to your business model.
Experienced graphic design companies like Clear Designs know how to craft your marketing materials to do just that. We know when it’s a good idea to use a lot of copy to explain a complex message and when it’s a good idea to use just a little bit of copy to get your message across quickly. We know when to use a rich, textured design and when to use a clean modern design to stir up the emotions of your target market and incite them to take action. We also know when to use a subtle color pallet, when to use a vibrant, eye-popping color pallet, and when to use a combination of the two. We know what images are going to work best with your designs to convey the image that you are looking for. More importantly, we know the reasons behind the decisions we make. Unlike other businesses graphic design still very much depends on human emotion and experience to deliver results.
I can't recommend Clear Designs enough. They were so gracious with us throughout the whole process from design to final delivery. They showed the utmost professionalism and care with us. The final product looks amazing, it really stands out at events.
Keith designed a flyer for my company. He was quick, understood what we were looking for and executed it all very well. Good price too. Would use / will use again.