What is the main goal of a landing page? If you said online sales, then you are correct! Although there is no exact formula for making the perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. Today we will take a look at an infographic that will assist you on making the right decisions during the planning period of a landing page.
All landing pages should have just the right amount of information the customer needs. You can scare the user with too little or too much information, it has to be just right. Providing the key point about your service/product is key. If a potential customer clicks on the call to action button, that means he/she is somewhat interested in what you have to offer. The step after that is completing the sale. Many companies provide a price chart to showcase/compare different pricing models.
Color is also an important aspect of any website. The colors cannot be too bright or dull. Finding the perfect combination of complimenting colors is vital for a successful page. Who know, maybe a CSS gallery will pick up your website and showcase it to their readers. To help you achieve this task, check out our previous article: Top 22 Helpful Color Tools for Designers. Enjoy!
Note: Click the image to view full size.
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I have found Keith and his team in Clear Designs to be both very professional and very good at what they do. I have worked directly with Keith on many occasions, most recently on the design of our new company website and sales collateral. I would happily recommend Clear Designs for any design work you may have.
Great customer service and top notch work. Thank you
Aspera Solutions has been a customer of Clear Designs for the past year. The whole experience has been 5 star each step of the way. We have embarked on a re-branding, new website design and new collateral where Clear Designs and in particular Keith have demonstrated at all times care to our brand, striving to push the limits to provide us with a unique design for the Aspera brand and messaging. Clear Designs have delivered on their promises and we would have no issue recommending them to any business.