Tag Archives: print

Print is still in


Nowadays, traditional advertising is digital advertising through blogs, web articles, and social media. As for print advertising? Has it become obsolete? No. Print advertising is now a classic, the “non-traditional” advertising, one that will make your business more unique than the rest who have gone digital.

Digital advertising has been proven to be a more convenient option and at times, even the cheaper option. But is it always the most effective strategy with everyone going digital? But how about for a company that solely exists online? This is where print advertising can be priceless. This makes an online company visible and tangible in the outside world – from the company employee’s calling cards, letterheads, envelopes, posters, and even billboards. This places your company firmly in the spotlight, and it makes your clients remember it more than compared to seeing a pop-up ad or a banner on the internet. Here are some of the other reasons why print advertising is very much alive today and very effective as a business strategy.

Print makes the business more “legit”

Having a company website and a company email is great and gives the impression that you truly mean business. That digital presence can be complemented with print advertising materials that are easier to keep and remember, mostly on the fridge or the corkboard. Some print ad materials are leaflets with coupons, banners with dates for 50% off sales, and of course, business cards to give away so people will know your phone number, email address, and of course, website.

2Print means zooming into what’s truly important

Print means a finite space and therefore, a limited number of images and words to display which means keeping only what’s important while discarding the rest. Unlike some digital advertising methods, customers won’t be flooded by ads that will most often annoy them and make them ignore it altogether which can be an awful waste of money for the part of the company. With the right ad and the right audience, good business is sure to come.

Print reaches out to a variety of people

While some people may turn on their computer first thing in the morning while having their cup of hot coffee, there are also people who prefer reading their morning papers. People who want to take a break from the digital world will most often resort to reading a newspaper, magazines, or a book. There is always that time to take a break from being online and just doing something else entirely that is not being in front of a computer. This can be true for young and old alike. There are also people who veer away from the digital world entirely and still prefer sending and receiving mails by post; these are the people who will still be looking forward to printing ads to know what the latest things are in fashion, sports, and maybe even construction equipment.

Print makes your business more personal

If you are a business owner, and you decide to go for print advertising, you may constantly be challenged to come up with ways that will make people want to take your leaflet and know more about your product and company. That’s not a bad thing because this means you will always be looking for ways to be more interesting to your customers and to come up with the best services and products. This means you will want to be on the lookout on what your clients need and want, giving your business a personal touch and constant communication with your clientele.

5A good combination of great products and services, catchy advertising, a company that gives value to its customers, and one that listens to comments and suggestions will make the business a successful and meaningful one.

6Author’s Bio

Earl Jonathan Tech is the author. He is the founder of PrintMeister, a new online company that offers printing services in Sydney, Melbourne or anywhere in Australia. His work is primarily focused on printing, but he spends some time to write.

Print not Dead: 25 Creative Bookmark Designs

Spoiler alert: Believe it or not, physical books are not dead. The only thing that the Kindle cannot do, is have that beautiful brand new book smell. Bookmarks are available in a huge variety of materials with a multitude of designs and styles from which to choose. Today we decided to showcase some examples that push the limits and are far from ordinary. Enjoy!

Note: All images are linked to their source.

Leaf-it Bookmark Post-its by Sangwoo Nam – Appree

bmark 051 Print not Dead: 25 Creative Bookmark Designs

Authors & Bookmarks by Cemal Günü?en

95356a5760fb323693c9ec5c134ff0aa1 Print not Dead: 25 Creative Bookmark Designs

Ninja Bunny/Bear Bookmark Stickies

bmark 211 Print not Dead: 25 Creative Bookmark Designs

Silver Bird Metal Book Mark

262986181 4baf127ffa991 Print not Dead: 25 Creative Bookmark Designs

Propaganda Help Bookmark

bmark 251 Print not Dead: 25 Creative Bookmark Designs

Hana Fusen Note Tags

bmark 221 Print not Dead: 25 Creative Bookmark Designs

Handy Bookmarks

bmark 271 Print not Dead: 25 Creative Bookmark Designs

Golfer Bookmark

bmark 291 Print not Dead: 25 Creative Bookmark Designs

Hogri Bookmark

bmark 301 Print not Dead: 25 Creative Bookmark Designs

Terminix Advertisement Bookmark

bmark 161 Print not Dead: 25 Creative Bookmark Designs

iPhone Icons Paperclips & Bookmarks

bmark 151 Print not Dead: 25 Creative Bookmark Designs

Favbook by Ilshat Garipov

bmark 061 Print not Dead: 25 Creative Bookmark Designs

Wicked Witch Bookmarks by Woodland Honey

bmark 041 Print not Dead: 25 Creative Bookmark Designs

Bookmark by Es Collection

214707231 af4b07433ddf1 Print not Dead: 25 Creative Bookmark Designs

Pointing Finger Bookmark

bmark 081 Print not Dead: 25 Creative Bookmark Designs

Monster Bookmarks by Noodoll

img1 Print not Dead: 25 Creative Bookmark Designs

Puffy Bookmark

279580967 2bac377146f71 Print not Dead: 25 Creative Bookmark Designs

Fairy Tale Bookclip by i3Lab

bmark 011 Print not Dead: 25 Creative Bookmark Designs

Bookmarks for Penguin Books’ all-time classics

ca844af5e68037cd7ffb8c7a433d32291 Print not Dead: 25 Creative Bookmark Designs

Jacket+Bookmark by Icoeye

bmark 031 Print not Dead: 25 Creative Bookmark Designs

Magnetic Photo Bookmark by Photojojo

bmark 111 Print not Dead: 25 Creative Bookmark Designs

Pagecues by London Design Studio

bmark 121 Print not Dead: 25 Creative Bookmark Designs

Haptic Penna by Nothing Design Studio

bmark 131 Print not Dead: 25 Creative Bookmark Designs

Save Bookmark by icoeye

bmark 201 Print not Dead: 25 Creative Bookmark Designs

Spectacles Bookmark by arkndesign

bmark 261 Print not Dead: 25 Creative Bookmark Designs

 

Generic Movie Covers

 

Benches

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Reflections in a Golden Eye

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The Headless Woman

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Blue colors and street images – Mysterious stories (thrillers)

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Black, White, Red – Action movies, a lot of guns

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The Clever Copycat

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Text and Faces

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Legs Spread Wide

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They’re After You

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Night And Flames

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The All-Action Intellectual Hero

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I See You

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The Red Dress – Romance

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Unicolor – The smaller, less known movies

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Miniature People, Floating Heads in the Clouds

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Back to Back

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A silhouette in front of the ocean – Drama and emotion

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In Bed Together

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Animals – If they play an important part in the movies, blue is an important colour

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Blindfolded – Law and Justice

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Tom Cruise – Preferably profile

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