Is it a combination of the right colors?
Perhaps the use of white space?
Could it be a particular style of art?

In reality, it can be any of these factors, none of these factors, or even a variety of other factors. Graphic design, unlike art, generally should not be a subjective thing. Graphic design has a business purpose and that being the case, means that it should accomplish a particular goal. That may mean driving sales, promoting a political agenda, educating, or whatever applies to your business model.

Good graphic design can make you stand out, motivate your potential customers, cultivate brand recognition, and influence public perception of your company, your service, your product. Experienced graphic designers understand this – extending your reach into the marketplace and helping you achieve your full market potential.

A professional graphic designer will not abandon you at the end of the design phase. Instead, you’ll have a business partner who will see your project from the planning, concept development and budgeting stages, through to production, quality control and the finished product. And, when necessary, other communication professionals like writers, photographers, marketing, and media, specialists – may be called on to provide expertise.  When you hire Graphic Designer you’ll be tapping into expertise in communication strategies, effective problem-solving, and some highly specialized design know-how. Your designer will help you articulate your business objectives and crystallize your ideas. And you’ll be rewarded with thoughtful, visual communications that make your message clear.

When you think about graphic design, and its potential for your business, remember, quality design is effective design.